Multi-touch attribution per channel + campaign

GET

https://numueg.app/api/v1/stores/{store_id}/analytics/multi-touch

Last modified:2026-09-19 16:39:33

x-numu-scope:analytics:read

Distribute order revenue across acquisition touches per the selected model.

Reads orders × customer_touches in the date window and
runs one of five attribution models:

last_touch — 100% to the last touch (legacy)

first_touch — 100% to the first touch

linear — equal split across all touches

time_decay — exponential decay, 7-day half-life (Google
Ads default)

position_based — Shopify-style U-shape, 40/20/40

Returns per-channel credit AND per-campaign credit (only for
touches that resolved to a known marketing_campaigns row). 400
when the window contains too many orders to attribute on demand
(5000-order cap — narrow the date range and retry).

Request

Authorization

Bearer Token

Provide your bearer token in the

Authorization

header when making requests to protected resources.

Example:

Authorization: Bearer ********************

Path Params

Query Params

Responses

🟢200

application/json

Successful Response

Bodyapplication/json

🟠422

Request Example

Shell

JavaScript

Java

Swift

curl --location 'https://numueg.app/api/v1/stores//analytics/multi-touch?model=&days=&start_date=&end_date=&granularity=&tz=' \
--header 'Authorization: Bearer <token>'

Response Example

200 - Example 1

{
    "success": true,
    "data": {
        "model": "string",
        "total_orders": 0,
        "total_revenue_cents": 0,
        "by_channel": [
            {
                "channel": "string",
                "credit_cents": 0,
                "credit_pct": 0
            }
        ],
        "by_campaign": [
            {
                "campaign_id": "string",
                "campaign_name": "string",
                "credit_cents": 0,
                "credit_pct": 0
            }
        ]
    },
    "message": "string"
}

Modified at 2026-09-19 16:39:33

Get session detail timeline

Get real-time analytics snapshot